“The spices in this cake make the whole house smell like the holidays,” says Jessica Seinfeld, founder of Baby Buggy, which celebrates its tenth anniversary this year. “

It’s pretty great when a sweet little voice asks, Will you tell me a story, please? Until you draw a total blank and choke. (Been there.) We asked some folks who make up stories for a living to give us a few pointers.

Every Halloween we feel inspired—for a moment—to make our kids’ Halloween costumes from scratch. Then we remember how busy we are, and we quickly order the cutest things we can find on Chasing Fireflies or Pottery Barn Kids. But for those of you determined to DIY at the last minute . . . .

Sending your baby off to nursery school for the first time is exciting—and totally nerve-wracking. (For both of you.) Our experts and scouts share their personal-experience tips for making the adventure as happy and seamless as possible.