Pizza is a birthday party staple for a reason: it’s a crowd pleaser, not to mention affordable and easy to serve. But one New York mom is betting there’s a market for healthier offerings. Cara Buffalino-Silman and her business partner Thomas Stevans have just launched Freshmade NYC, a catering and event planning company tailored for tots.

Cupcake snobs across Manhattan are about to do one helluva celebration dance: Sprinkles Cupcakes is finally coming to New York.

In honor of the 100th issue of StrollerTraffic’s NYC edition (today!), here are the top 100 reasons we love raising kids in the City.

A brand new photography studio opened earlier this month on the Upper West Side, and we love their novel idea for kids’ birthdays: photo shoot parties.